So who are the folks who make up your university's "public"?
The first group that comes to mind is students. According to the customer service standard, students are indeed your "customers". Faculty, staff and student leaders are "service providers". Professors provide their "customers" with educational services", while staff and student leaders provide other types of services.
The university's public is not limited to students. It also includes:
University staff and faculty using campus services, e.g., human resources
Residents of the city or town in which your university is located
Visiting alumni and faculty
Students' parents and other relatives
Representatives from other organizations, e.g., universities, ministry, business partners
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